Work Smarter: Streamline Social Media Marketing With Free Tools

We don't have to tell you that time is an entrepreneur's most precious commodity. That's why it's so important to find ways to streamline tasks without sacrificing quality or impact. 

Below are our go-to tools to streamline social media marketing. Even better, the free version of these tools will suffice unless otherwise stated.

Free and time-saving sounds too good to be true? Read on and judge for yourself!


Condense social media scheduling into just a few clicks thanks to an intuitive browser extension. Bonus: drag and drop posts from one platform to another (just be sure to optimize for each platform) and recycle top performing posts.

Try out the free version and then consider upgrading to Buffer's Awesome Plan - available for $10/month or $102 annually. 


Save webpages by category to revisit later.

This tool is extremely helpful for saving content for social media marketing while browsing, allowing for easy batch scheduling later via Buffer or your social media scheduling tool of choice. 


This app is the next best thing to having a virtual assistant. Set up customizable "applets" and then sit back as the automation takes over.

My favorite social media applets include sharing Instagram photos to Facebook and sharing Pinterest pins from a specific album to Facebook.

A word of caution: besides automating Instagram to Pinterest, it isn't smart to automate posts across platforms due to their non-compatible differences.

This link shortening tool also allows you to customize links. 


Need a catchy infographic in a pinch? Piktochart streamlines infographic creation thanks to customizable templates. 

Screen Shot 2017-03-09 at 2.29.33 PM.png


This image creation tool helps even non-creatives design amazing graphics perfect for social media sharing.

I love using Canva to create blog post graphics for sharing on Pinterest. 

PixabayPexels & Unsplash

Looking for something beyond your average stock photo and for free? The search is over thanks to these libraries of high-quality photos. 


Get a professional email signature with links to your social media platforms.