Facebook's latest algorithm shift to a greater focus on posts from friends and family means it's more important than ever to follow best practices to ensure your content reaches its intended audience - rather than getting lost in the shuffle.
Posts with high engagement will still get boosted in Facebook's algorithm, which means more eyeballs and more sales!
Below are the components that comprise engaging Facebook posts.
Every time you post to Facebook, make sure you:
- Include a link or clear call-to-action with a visual (photo or video)
- Tag other businesses or people whenever relevant
- Keep it short and sweet: text should serve as a teaser to entice link clicks
Only 20% of the content you share should be about or promoting your business.
Wondering how to fill the remaining 80% of posts? Share educating, entertaining or inspiring content from others that closely ties to your product or service.
If your business is a local Denver coffee shop, your audience will most likely also be interested in the latest coffee trends, 5280 Magazine's Best Restaurant List, the health benefits of coffee drinking, and coffee lover quotes.
Videos have the highest engagement rate on social media, followed by photos and text respectively.
Incorporate short (1.5 minute or less) behind the scenes or product/service demo videos into your social media content to boost your audience reach. Facebook's new live video makes this easier than ever!
Whenever possible, never post an update without an accompanying video or photo.
Timing is key when it comes to Facebook engagement. Let the times when your target audience is most likely to be browsing Facebook determine your posting times.
Generally speaking, Facebook traffic tends to peak between noon and 4 PM. But that doesn't necessarily mean that's when your audience is thumbing through their feeds.
It's important to post frequently and consistently to keep your post and page reach high.
To utilize Facebook as an effective marketing tool, you need to be posting 2 times a day, 7 days a week.
Fourteen posts a week can seem daunting, but it doesn't have to be. Use Facebook's scheduling tool to plan your posts for several days or even a week in advance.
Sharing relevant posts from others can also help fill your page while simultaneously boosting engagement.
Following trends can help you tap into a larger audience.
Share a photo of the early days of your business for #ThrowbackThursday. And tie back national holidays or current events to your small business.
Vary posting times and the type of content (links, photos, videos) you share to find when your audience is most active on social media and what type of content they are most likely to engage with.
Review Facebook's Page Insights to see how your posts performed so you can adjust your strategy accordingly.
Ready to take your small business marketing to the next level? Contact Pulse Perfect Consulting today!